Question & Answer

What does it take to become a sports agent?

Passion, commitment, sacrifice, determination, intense work ethic…and so much more.  Loving sports is not enough. Being a former athlete helps, but is definitely not enough.  Even being a lawyer is not enough. Agents wear many hats and have to handle a broad range of situations, problems and personalities.  Agents must be able to evaluate talent, recruit and communicate effectively. They must also be able to advocate, negotiate and manage expectations. In my opinion, agents must also be compassionate and committed to excellence in their duties as fiduciaries.

Kelli Masters

Recognized as one of the most influential women in sports business, Kelli Masters often hears, "You have a DREAM JOB." But she chooses to inspire others not with her successes, but with her vulnerability, sharing not only the victories but also the battles and failures along the way. Kelli is an attorney, an NFL sports agent and Founder and President of KMM Sports, a full-service sports management company with offices in New York, Los Angeles and her hometown of Oklahoma City.
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